27. The Coca-Cola Billboard – OTJR

27. The Coke Sign  - OTJR

‘All I remember about the Sydney of my past is the last place we lived in near the Cross. At one stage we’re on a road with four lanes of traffic on each side, in the middle of morning peak-hour traffic. I see a Coca-Cola sign in the distance and I’m amazed at what comes flooding back.

‘We lived somewhere around here, to the left. Once we lived just behind that sign.’ – pg 220

In terms of iconic landmarks, many cities around the world have some pretty famous ones. Paris has the Eiffel Tower. Rome has the Colosseum. London has Big Ben. Sydney?… Well, Sydney has the Coca-Cola Billboard. Now, I know what you’re thinking;

‘Isn’t the Opera House quite famous?’

Um no. The Coca-Cola Billboard (more commonly referred to by Sydney-nians as simply ‘The Coke Sign’) is probably the most famous landmark in Australia. Actually, it’s the probably the most famous landmark in the world. But I digress.

We have two photos of the Coca-Cola sign. This one was a case of being in the right place at the right time; Annette was stopped in traffic when we were driving out of Kings Cross and I hung out the window with my camera and quickly took a photo. Isn’t that angle just gorgeous?

– Rachel


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